Service MVP Sales Training Podcast with Joe Crisara
I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
Service MVP Sales Training Podcast with Joe Crisara
How I Used Heat Pumps to Grow My Business | The Heat Pump Edge Podcast ft. Brynn Cooksey Sr of Air Doctors
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In this episode of the Heat Pump Edge Podcast, Joe Crisara sits down with Brynn Cooksey Sr., Owner of Air Doctors Heating and Cooling and HVAC U, to discuss how heat pumps can transform both customer comfort and the HVAC business.
Brynn shares his journey from growing up in the family HVAC business to becoming the owner of a company with teams in Michigan and Georgia. He also explains why Air Doctors transitioned to a heat-pump-focused business and how that decision helped create larger projects, more satisfied customers, and a referral-driven business model.
You'll learn:
✅ Why heat pumps are becoming a major part of the HVAC industry
✅How heat pumps can improve comfort and reduce energy costs
✅Why proper sizing and duct design matter
✅Why contractors should assess airflow before changing equipment
✅How solving ductwork and building-performance problems can create larger projects
✅How a heat pump-focused business can stand out in a competitive market
✅How specialization can help contractors win more proposals
✅What the future of heat pump technology may look like
✅Why contractors should share knowledge instead of operating from scarcity
💡Joe Crisara and Brynn Cooksey will be speaking at the U.S. Heat Pump Summit on September 15–16 in Worcester, Massachusetts. The event brings together HVAC professionals to learn how to succeed with heat pump technology from both a technical and business perspective.
Learn more and reserve your spot:
https://www.usheatpumpsummit.com/
💡 Free Resources Mentioned:
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Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book
Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call
Connect with Service MVP:
🌐 Website: servicemvp.com
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