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Service MVP Sales Training Podcast with Joe Crisara
I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
Service MVP Sales Training Podcast with Joe Crisara
The Secret Behind 3 Million Lights Installed: Bill Frey’s Service Success Formula | Bill Frey of Illuminating Design
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In this episode of the Home Service Heartbeat Podcast, Joe Crisara sits down with Bill Frey, founder and president of Illuminating Design in Atlanta, Georgia.
What started as an unexpected opportunity in the holiday lighting industry became a lifelong passion for Bill. Today, his company creates stunning outdoor lighting solutions that enhance curb appeal, improve safety, and bring communities together through unforgettable experiences.
Bill shares how he grew his business by focusing on process, customer relationships, team culture, and innovation.
What You'll Learn:
✅ How Bill accidentally discovered his passion for outdoor lighting
✅ Why customer experience is more important than competing on price
✅ The systems and processes that helped scale his business
✅ How to build and lead a high-performance service team
✅ The role empathy plays in customer service and leadership
✅ Why technology and AI are reshaping the future of home services
✅ How creating memorable experiences leads to long-term customer loyalty
✅ The importance of taking action before everything feels perfect
Whether you're a contractor, entrepreneur, service professional, or business owner, this episode is packed with practical insights on leadership, customer service, and business growth.
💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book
Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call
Connect with Service MVP:
🌐 Website: www.servicemvp.com
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