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Service MVP Sales Training Podcast with Joe Crisara
I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
Service MVP Sales Training Podcast with Joe Crisara
How To Increase Your Sales by Getting the Right Call ft. Nate Fischer
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If your foundation is broken, your marketing will never work no matter how much you spend.
In this episode of the Service MVP Podcast, Joe Crisara sits down with Nate Fischer of Local Optics to break down the biggest mistakes contractors make in digital marketing and how to fix them before they cost you time, money, and opportunities.
From messy Google Business profiles to weak branding and inconsistent data, Nate reveals why most contractors struggle to get quality leads and what the top performers are doing differently.
You’ll learn how to build a clean, scalable marketing foundation, attract better customers, and position your company to win in a world where AI and search behavior are changing fast.
If you want better calls, better customers, and better close rates, this episode shows you where it really starts.
In this episode, we break down:
✅ Why a “dirty” Google Business profile can damage your visibility
✅ The #1 foundational mistake contractors make (and how to fix it)
✅ How strong branding attracts higher-quality customers automatically
✅ Why most websites fail within seconds and how to avoid it
✅ How AI and search changes are reshaping local service marketing
Connect with Service MVP:
🌐 Website: www.servicemvp.com
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