Service MVP Sales Training Podcast with Joe Crisara
I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
Service MVP Sales Training Podcast with Joe Crisara
Military Precision in Home Services: How Troy Daland Scales Air Zero with Veteran Values
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In this episode of the Home Service Heartbeat Podcast, Joe Crisara sits down with Troy Daland, a U.S. military veteran and owner of Air Zero in the Tampa Bay area.
Troy shares how his 24 years in the military shaped the way he leads, hires, and trains his team and how those same principles are helping him build a service business rooted in discipline, integrity, and transparency.
From hiring based on character to using technology and AI to better serve customers, this episode is a powerful breakdown of what it really takes to build a modern home service company that customers trust.
You’ll Learn:
✅ How military leadership principles translate into high-performing service teams
✅ Why hiring for attitude and character beats experience every time
✅ The “assess, select, train” framework for building a winning team
✅ How transparency (pricing, photos, videos) builds instant customer trust
✅ Why soft skills matter more than technical skills in home services
✅ How to position your company as a trusted partner—not just a repair service
✅ The role of AI and smart technology in the future of HVAC
✅ How giving technicians more time per call leads to better results and higher value
💡ABOUT THE SHOW: The Home Service Heartbeat celebrates the entrepreneurs who keep our homes running and our communities strong.
Host Joe Crisara interviews market-leading home service business owners to uncover their stories, strategies, and hard-won lessons—from HVAC and plumbing to electrical and landscaping.
Each episode explores what it takes to build a thriving business, lead with purpose, and make a lasting impact in your local market.
Share your story with us here: Book a spot
Want to level up your sales and service game? Check out Joe’s free book here: https://book.servicemvp.com/get-your-book
Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue: https://go.servicemvp.com/schedule-10-minute-call