In this episode of the Service MVP Podcast, Joe Crisara sits down with longtime friend and industry leader John Baethke of Baethke Plumbing in Chicago.

Together, they break down the real cost of running a service business, the hidden gap between expenses and value, and what it truly takes to build a high-performing team in one of the toughest markets.

If you're a contractor struggling with pricing, performance, or team accountability, this is the episode you need.

You’ll Learn:
 ✅ What the Financial Reality Gap is—and why most contractors ignore it
✅ How to stay profitable with high labor costs and overhead
✅ Why hourly pay (NOT commission) can drive better customer outcomes
✅ The real reason options-based selling builds trust and closes more jobs
✅ How to create a culture of accountability, training, and continuous improvement
✅ Why hiring for character is more important than hiring for skill
✅ How weekly training and recognition drive long-term performance
✅ The secret to getting technicians to believe in the process (not just follow it)

💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

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