In this episode of the Service MVP Podcast, Joe Crisara sits down with Cory Hutcherson, founder of Sock Knocker and a specialist in call center systems and customer experience for home service companies. Cory shares his journey growing up in the trades, the legacy of his father Rick Hutcherson, and how modern call centers can transform revenue, customer trust, and business growth.

From technician training roots to building SOPs and playbooks for multi-location service companies, Cory breaks down what most contractors miss: the call center isn’t just answering phones — it’s the engine that drives bookings, customer perception, and long-term loyalty.

You’ll Learn:
✅ Why the call center is the true front line of your service business
✅ The biggest mistakes companies make with CSRs, scripts, and phone systems
✅ How technology, routing, and process impact the customer experience
✅ The simple communication habits that increase bookings and trust
✅ Why using the customer’s name changes connection and conversion
✅ The difference between “training CSRs” and building a true call center system
✅ How SOPs, culture, and leadership affect call performance
✅ What top-performing service companies do differently when handling inbound calls

If you run an HVAC, plumbing, electrical, or home service company, this episode will change how you think about customer service, call handling, and the systems that drive growth.

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