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Service MVP Sales Training Podcast with Joe Crisara
I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
Service MVP Sales Training Podcast with Joe Crisara
STOP Lowering Your Prices and Focus on Providing MORE Value - Lessons from a Top Salesman ft. Rick Picard
In this episode of the Service MVP Podcast, Joe Crisara sits down with longtime industry leader Rick Picard of Rodenhiser Home Services to break down how contractors can win in a high-cost economy without racing to the bottom on price.
As customers get more quotes and costs keep rising, Joe and Rick reveal how the top performers pivot by creating value, not discounting, using smarter communication, verbal packaging, and problem-first selling.
You’ll Learn:
✅ Why lowering your price is the fastest way to lose
✅ How to create value when customers are price-shopping
✅ The power of verbal packaging (and how one word can change everything)
✅ How to pre-sell solutions before showing the price
✅ Why training matters more now than ever for service pros
If you want to close higher-ticket jobs even when competition is fierce, this episode is a must-watch.
💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book
Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call