In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with longtime client, colleague, and industry veteran Bill Brown, formerly of Level Heating & Air Conditioning and Plumbing and now with Garage Kings.

For more than a decade, Bill has applied the Service MVP Total Immersion system across multiple trades — HVAC, plumbing, and now specialty home services — while hearing the same objection over and over again:

“This won’t work for me.”

In this candid conversation, Bill breaks down why that mindset holds businesses back, how leadership commitment changes everything, and why offering better options isn’t pushing sales but it’s delivering better service.

From tripling average tickets to doubling business growth, Bill shares real-world lessons from the field and explains why this system works regardless of trade, personality type, or geography.

If you’re a contractor or business owner who wants higher close rates, stronger teams, and more profitable jobs without becoming “salesy,” this episode is a must-watch.

You’ll Learn:

✅ Why “this won’t work for me” is usually a leadership issue, not a system issue
✅ How offering options actually builds trust and improves customer experience
✅ What separates teams that succeed with training from those that resist it
✅ Why premium solutions help customers make better decisions
✅ How consistent training drives higher tickets, better reviews, and long-term growth

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

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