In this episode of the Service MVP Podcast, Joe Crisara guests on The Business of Learning with Joao Camargo

From nearly $500,000 in debt to building a system that helps contractors earn 5–7x more per job, Joe shares the real science behind pricing, value perception, and client retention.

This conversation goes deep into why copying competitors’ prices is a losing strategy, how premium options transform profitability, and why retaining existing clients is the most overlooked growth lever in any business.

What You’ll Learn:
✅ Why “value first” beats price every time
✅ The real reason underpricing keeps businesses stuck
✅ How premium, mid-range, and economy options change buyer behavior
✅ Why copying competitor pricing is a flawed model
✅ How Joe went from debt to scaling a multi-million-dollar coaching business
✅ The hidden cost of chasing new clients instead of retaining current ones
✅ How to reduce client churn by taking ownership and improving service
✅ Why communication—not skill—is the biggest profit multiplier


💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

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