Service MVP Sales Training Podcast with Joe Crisara
I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
Service MVP Sales Training Podcast with Joe Crisara
Episode 4 - The 3 Secrets To Create High Value When You Present To Clients with Rick Picard
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What are the 3 secrets in "Creating High Value When You Present Yourself To Clients"? Well, Rick Picard has been called in to answer these questions. Rick is a very successful home service professional and is wiling to share this secrets and tips to help you become a better closer in the home! It's all here on this episode of The Service MVP Podcast with Joe Crisara!
Contact Joe Crisara Service MVP.
Podcast Episode Transcription:
The first secret is functionality and what's going to go someone's home we have to show that we're functional we have to have the tools that we need to do the job. welcome to the service MVP podcast this is where you go to learn how to use pure motive service to create higher value to grow your results grow your results and now here is your host America's service sales coach Joe Crisara alright everybody welcome to the service MVP podcast my name is Joe Crisara America's service sales coach and I am here today I have my great friend back with me again Rick Picard, Rick welcome to the program again I really appreciate you being here well thanks invite me Joe I'm happy to be here well Rick today we're going to talk about the three secrets to create high value when you present yourself to your clients there's a fact of life Rick and everybody should get used to it that if you're a premium service company and premium contracting company that you are gonna be more money get out of your denial and own it take ownership of the fact that it's more money Rick should we why should somebody be proud of the fact that their company charges more well because if we charge more because we're providing a higher level of service I mean if you think about it we're lucky as Americans right because we all know that if you go to a five star hotel it's going to cost more but the service is going to be better right if you go to our high end restaurant you know it's gonna cost more but the service and the food's gonna be better right so we're trained as Americans that you know it costs more good things cost more so why would it be different any different for us if we're going to buy fried high value service you know in order to provide high value it demands more it demands it costs more to provide therefore it has to cost more because that's what it's demands yeah because service is something that's not just in at the person's house I mean there's probably 80% more service that's happening behind the scenes that got the person who did the marketing the person answering the phone the dispatch the software the insurance guy the trucks the parts the material the education and training it takes I mean there's way more stuff that's at least 80% of what happens is back before we did the job right now I think people don't realize that the customer is paying for all of that the customer pays for everything though they Rick right they have to I think we all know that it's actively if we get a great steak in a restaurant that it wasn't the steak we're getting or the actual meat it's the experience we have a plate that's a real estate for one thing where you got a place on the we used to live in Providence on federal hill federal hill yeah federal hill you got the federal hill there and The Capital Grille was in Providence but the federal hill where they had some great Italian restaurants up there and you're gonna pay more for the restaurants because it's on the hill right and some of the ones that are Italian restaurant that's a couple blocks away would be less money because it's just not on that Main Street there right which went to The Capital Grille today so Oh my goodness you know what you and your daughter worked at a place and like on federal hill you sent me what's it called that's it that was a great science restaurant so Rick what are the three secrets number one tell us the first one to get started to creat
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